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How to Capture B2B Conversations for Content Repurposing

In today’s multimedia marketing landscape, it’s easy to feel like each channel — from social to email to video to blogs to podcasts — requires its own pipeline, fed with a continuous supply of fresh content. But a smart approach to content repurposing can relieve pressure on marketing teams, save time and resources in content creation, and open up new opportunities for potential customers to engage with your brand. Recorded conversations offer unique opportunities to harness the power of conte

The great Oxford comma debate: Journalists, PR pros & the Associated Press weigh in

Who knew the tiny comma could cause so much drama? The innocuous little curl that hangs on to the ends of our words, directs pauses in our reading and clarifies our phrases has been the topic of much debate. In particular, you’ll often find the Oxford comma—the one that appears (or doesn’t appear) in a written list of items—at the center of some controversy.

6 tips for preparing CEOs and c-suiters for media interviews

So your media relations efforts have paid off and you’ve just landed an interview with one of your top media outlets—congrats! The journalist wants to sit down with your CEO, and you know this is the perfect opportunity to get your message in front of the right people.

Opt Inward • December 15, 2020

5 Meaningful Ways to Create Togetherness When You're Apart

This has been the year of social distancing, of canceled travel plans and creative ways to use technology to stay connected. It’s also been a year of many difficult milestones—birthdays, anniversaries, vacations, Thanksgiving and other celebrations spent far away from the ones we love. It’s not easy, and that difficulty is important to name and acknowledge. At the same time, there are little windows of opportunity popping open all over the place—opportunities to get creative about the ways we m