The lodging sector is the cornerstone of the tourism economy. By providing places for travelers to stay overnight, hotels and short-term vacation rentals directly impact the success of local businesses where those travelers spend their dollars. In turn, those businesses contribute to a thriving community where people want to visit, live, and work. Most destination organizations in the U.S. are funded at least in part by lodging taxes, weaving destination promotion inextricably into the equatio...

Three-time founder Richard White likens launching a startup to playing an open-world video game. When you’re first dropped into the game, it takes time to figure out what to do and how to do it. But when you’re dropped in for a second time, you arrive knowing how to play the game — “you can ‘speed run’ it,” he says.In 2020, Richard stepped away from his previous startup UserVoice to establish Fathom, a Zoom app that records, transcribes and summarizes video calls. After spending 13 years at User...

The Regional Office of Sustainable Tourism (ROOST) in northeastern New York has a challenging assignment — to promote and manage visitation to more than two dozen towns, villages, and wilderness areas spread across a region the size of Massachusetts. This rural region leans heavily on its outdoor recreation offerings and decades-long reputation as a convenient getaway for nature-lovers. (The Adirondacks are within a day’s drive of 25% of the North American population.) One of ROOST’s seven distinct brands uses the slogan “Small Towns — Big Outdoors,” a fitting descriptor of the visitor experience. ROOST has developed creative ways to engage stakeholders scattered across a broad geography. As a result, their innovative efforts exemplify the power of the first five community indicators identified by Zartico and DI.

Hotspots are created by anomalous geolocation observations that cluster in centralized locations. Zartico’s data scientists have applied advanced statistical techniques to dynamically target and neutralize hotspots — optimizing the insights partners derive from geolocation data.

What if your NYC dentist had superhuman vision that would allow them to see not just inside your teeth, but also what’s happening in the spaces between them, beneath your gum line and even into your jaw? Thanks to dental X-rays, dentists can get a close look at parts of your teeth and mouth that would otherwise be impossible to see, even with the most sophisticated mouth mirror.

After Alexis Grant sold her second media company, she knew she wanted her third business to speak to a gap she discovered through her own recent experience — resources for founders like her to navigate the acquisition process. She launched They Got Acquired in early 2022. It’s a content company specializing in telling the stories of founders who sell their online businesses for less than $50 million. Alexis planned to generate revenue through some minimal sponsorships and advertising while she

Who knew the tiny comma could cause so much drama? The innocuous little curl that hangs on to the ends of our words, directs pauses in our reading and clarifies our phrases has been the topic of much debate. In particular, you’ll often find the Oxford comma—the one that appears (or doesn’t appear) in a written list of items—at the center of some controversy.

Here we are a couple months into the new year. January is in the rear view—and we’re willing to bet your resolutions are as well. But not to worry! Any time of the year is a great time to start building healthy, supportive habits.(Psst… your dental floss called. It says it’s lonely in the back of your bathroom drawer.) Habits make up almost half of the actions we take every day, including everything from reading the news to working out to choosing where to order lunch. And this is exactly what

So your media relations efforts have paid off and you’ve just landed an interview with one of your top media outlets—congrats! The journalist wants to sit down with your CEO, and you know this is the perfect opportunity to get your message in front of the right people.